HEY, I'M
ABBY
LAWSON
ABBY
LAWSON
DESIGN
LEADER
DESIGN
LEADER
DESIGN
LEADER
EXPERIENCE
EXPERIENCE
EXPERIENCE
I design and lead for real impact
I design and lead for real impact
I'm a product design leader who helps businesses launch intuitive, high-impact products. I help shape early ideas into real solutions while leading designers and guiding cross-functional teams.
I'm a product design leader who helps businesses launch intuitive, high-impact products. I help shape early ideas into real solutions while leading designers and guiding cross-functional teams.
DEPT® Agency
Director of Product Design
Jun 2022 - Nov 2024
DEPT® Agency
Director of Product Design
Jun 2022 - Nov 2024
DEPT® Agency
Director of Product Design
Jun 2022 - Nov 2024
Community.co
Principal Product Designer
Mar 2021 - May 2022
Community.co
Principal Product Designer
Mar 2021 - May 2022
Community.co
Principal Product Designer
Mar 2021 - May 2022
RE/MAX
Director of Product Design
Jan 2015 - Feb 2021
RE/MAX
Director of Product Design
Jan 2015 - Feb 2021
RE/MAX
Director of Product Design
Jan 2015 - Feb 2021
booj
Senior Product Designer
Mar 2013 - Jan 2015
booj
Senior Product Designer
Mar 2013 - Jan 2015
booj
Senior Product Designer
Mar 2013 - Jan 2015
Colorado State University
Product Design Manager
Jul 2011 - Oct 2012
Colorado State University
Product Design Manager
Jul 2011 - Oct 2012
Colorado State University
Product Design Manager
Jul 2011 - Oct 2012
Colorado State University
Product Designer
Oct 2009 - Jul 2011
Colorado State University
Product Designer
Oct 2009 - Jul 2011
Colorado State University
Product Designer
Oct 2009 - Jul 2011
Featured Work
Featured Work
What I've worked on
Not finding exactly what you’re looking for? I have 15+ years of experience and have worked on dozens of projects in D2C, B2B, SaaS, mobile, and web apps. My work spans across fintech, travel and hospitality, health, real estate, and more. If you don’t see it here, feel free to reach out - I have probably worked on it!
Featured Work
Featured Work
What I've worked on
Not finding exactly what you’re looking for? I have 15+ years of experience and have worked on dozens of projects in D2C, B2B, SaaS, mobile, and web apps. My work spans across fintech, travel and hospitality, health, real estate, and more. If you don’t see it here, feel free to reach out - I have probably worked on it!
Why Me?
Why Me?
Why Me?
I provide strategy, designs, and leadership that drive meaningful, user- and business-focused solutions.
I provide strategy, designs, and leadership that drive meaningful, user- and business-focused solutions.
+
Years of experience
+
Years of experience
+
Years of experience
+
Digital projects
+
Digital projects
+
Digital projects
%
Team Retention
%
Team Retention
%
Team Retention
/ management
" Abby is a great advocate of process, especially across the full design team, so we're all constantly growing and leveling up. She has awesome design intuition and is great at pushing me to do my best work. Abby is also skilled at finding the right balance between out-of-the-box design, and functional user experiences which results in happy clients. "
DEPT®
Designer & Direct Report
/ management
" Abby is a great advocate of process, especially across the full design team, so we're all constantly growing and leveling up. She has awesome design intuition and is great at pushing me to do my best work. Abby is also skilled at finding the right balance between out-of-the-box design, and functional user experiences which results in happy clients. "
DEPT®
Designer & Direct Report
/ management
" Abby is a great advocate of process, especially across the full design team, so we're all constantly growing and leveling up. She has awesome design intuition and is great at pushing me to do my best work. Abby is also skilled at finding the right balance between out-of-the-box design, and functional user experiences which results in happy clients. "
DEPT®
Designer & Direct Report
/ project leadership
" Abby is very organized, a strong communicator, and great at keeping a project on task. She is very skilled at translating our often ambiguous or conflicting needs and objectives into concrete projects and work streams and managing those through to completion. She is very diplomatic and is able to stand up for the integrity of the designs and adhere to the stated objectives, while still listening to any concerns we have and figuring out how to address them. "
Pelican Products
Director of E-Commerce
/ project leadership
" Abby is very organized, a strong communicator, and great at keeping a project on task. She is very skilled at translating our often ambiguous or conflicting needs and objectives into concrete projects and work streams and managing those through to completion. She is very diplomatic and is able to stand up for the integrity of the designs and adhere to the stated objectives, while still listening to any concerns we have and figuring out how to address them. "
Pelican Products
Director of E-Commerce
/ project leadership
" Abby is very organized, a strong communicator, and great at keeping a project on task. She is very skilled at translating our often ambiguous or conflicting needs and objectives into concrete projects and work streams and managing those through to completion. She is very diplomatic and is able to stand up for the integrity of the designs and adhere to the stated objectives, while still listening to any concerns we have and figuring out how to address them. "
Pelican Products
Director of E-Commerce
/ communication
“ Abby has shown herself to be incredibly organized and effective at translating our business’ needs into actions. Her penchant for communication helps keep everyone on track and up to speed. Every project needs an Abby! ”
Puffco
Project Manager
/ communication
“ Abby has shown herself to be incredibly organized and effective at translating our business’ needs into actions. Her penchant for communication helps keep everyone on track and up to speed. Every project needs an Abby! ”
Puffco
Project Manager
/ communication
“ Abby has shown herself to be incredibly organized and effective at translating our business’ needs into actions. Her penchant for communication helps keep everyone on track and up to speed. Every project needs an Abby! ”
Puffco
Project Manager
/ design & usability
" Abby is always positive, always finds the time to do whatever is thrown at her and deliver it on time, and offer help to everyone around her. Her positivity and dedication to everything she does is inspiring. "
Community.co
Product Manager
/ design & usability
" Abby is always positive, always finds the time to do whatever is thrown at her and deliver it on time, and offer help to everyone around her. Her positivity and dedication to everything she does is inspiring. "
Community.co
Product Manager
/ design & usability
" Abby is always positive, always finds the time to do whatever is thrown at her and deliver it on time, and offer help to everyone around her. Her positivity and dedication to everything she does is inspiring. "
Community.co
Product Manager
/ design process
" I had the pleasure of working directly with Abby on many different projects. Abby is always organized, prepared, and constantly looking for ways to improve processes and output. She is receptive to feedback while also providing thoughtful and valuable insights as well. I really enjoyed every opportunity to coordinate with Abby. Any organization lucky enough to have her on board will find her to be an amazing asset! "
RE/MAX
Project Manager
/ design process
" I had the pleasure of working directly with Abby on many different projects. Abby is always organized, prepared, and constantly looking for ways to improve processes and output. She is receptive to feedback while also providing thoughtful and valuable insights as well. I really enjoyed every opportunity to coordinate with Abby. Any organization lucky enough to have her on board will find her to be an amazing asset! "
RE/MAX
Project Manager
skills & Passions
skills & Passions
skills & Passions
Design leadership fueled by passion and purpose.
Passion for Design
Dedicated to crafting thoughtful, user-centered experiences that are both beautiful and functional. I combine creativity with strategy to deliver designs that delight users and drive business impact.
Passion for Design
Dedicated to crafting thoughtful, user-centered experiences that are both beautiful and functional. I combine creativity with strategy to deliver designs that delight users and drive business impact.
Passion for Design
Dedicated to crafting thoughtful, user-centered experiences that are both beautiful and functional. I combine creativity with strategy to deliver designs that delight users and drive business impact.
Team Oriented Leader
Experienced in leading and empowering multidisciplinary teams, fostering collaboration with product, engineering, and stakeholders to deliver cohesive, high-impact solutions.
Team Oriented Leader
Experienced in leading and empowering multidisciplinary teams, fostering collaboration with product, engineering, and stakeholders to deliver cohesive, high-impact solutions.
Team Oriented Leader
Experienced in leading and empowering multidisciplinary teams, fostering collaboration with product, engineering, and stakeholders to deliver cohesive, high-impact solutions.
Strategic Vision
Skilled at connecting design decisions to business goals, I create product strategies that balance user needs, market opportunities, and company objectives.
Strategic Vision
Skilled at connecting design decisions to business goals, I create product strategies that balance user needs, market opportunities, and company objectives.
Strategic Vision
Skilled at connecting design decisions to business goals, I create product strategies that balance user needs, market opportunities, and coompany objectives and goals.
Systems Thinker
Focused on building scalable design systems and processes that ensure consistency, efficiency, and long-term growth across complex products and teams.
Systems Thinker
Focused on building scalable design systems and processes that ensure consistency, efficiency, and long-term growth across complex products and teams.
Systems Thinker
Focused on building scalable design systems and processes that ensure consistency, efficiency, and long-term growth across complex products and teams.
Client Presentations
HTML/CSS
User Testing
UX Research & Strategy
Figma
Accessibility / WCAG
UX/UI Design
Mentorship
Product Strategy
Design Systems
Cross-Funcational Collaboration
Team Building